Marketing for the Missouri 529 Plan includes design for print and digital communications, website design, and video.

The trust established with the new State Treasurer of Missouri also led to the update of the brand identity. I led the rebranding of the Plan’s identity, to appeal to more in-state clients and provide them with better ways to save for their child’s education. Brand guidelines were created, applied to broad scale paid advertising (TV, radio, digital, web), the website, social media assets, and print collateral. 

Optimized digital marketing efforts resulted in 55% decrease in digital marketing CPA. The launch of the new creative increased the number of new accounts since 2016 by 28%, far exceeding the 8% goal for 2017.